It All Began With A "No."

My journey into the world of going after my dreams, designing a life I love and helping others to do the same, began the moment I stepped into the world of work. I looked around at my new 9-5 office-job existence and I knew that there was no way I could live like this for the next 40+ years of my life. Having been a good girl my entire life, I was suddenly done with doing what I was told and I said 'No'. This wasn't the way I was going to live and work for the rest of my life. I had to find another way.


as featured in:

Hanging out in my Club You membership most days, dropping into inboxes all over the world every Friday via my newsletter and posting whenever I feel like it over on instagram @selinathecoach


"Don't ask what the world needs,
Ask what makes you come alive
And then go and do that,
Because what the world needs
Is people who have come alive"

- Harold Whitman


Playing big just for the sake of it. Often the smaller changes in life can make the biggest difference


Having the courage to design a life that makes YOU happy. Taking care of yourself as much as you take care of others. 


Early on I discovered that by combining my love of problem-solving, strong intuition, abundant enthusiasm and passion for helping people design lives and careers they love, I was able to quickly help people get unstuck, figure out what they really wanted to do with their life and support them to bring about the changes that had them finally living that life.

I've been using that recipe to help people all over the world for almost two decades now and I love it. Through my coaching programmes, online courses, corporate trainings, membership, books, journals and podcasts, I've been able to help people all over the world design lives they love.

And that the magic we have as human beings is our ability to dream things up and then, through committed action, turn those dreams into reality.

And there is nothing I love more than showing people how to use that - very real - magic to design the lives they really want to be living. 

So, if you’re ready to figure out what you want to do with your life and make it happen, then I’m ready to help you get there. 

Take a look at what my membership, coaching programmes and books and let's start that journey today!

For over seventeen years I've been making it my business to help people create lives and careers they love.

I’m Selina Barker, Career and Life Design Coach, author of Burnt Out, creator of the Goodbye, Hello journals and host of the Audible Series The Career Change Coach.

Hey there,

I am a firm believer that our lives are our greatest creative projects.


Selina Barker is a Career and Life Design Coach, author and international speaker, who has been helping people break free from burnout and create lives and careers they love for almost two decades.

She has coached a long list of clients from Google, Apple and UN Women, to recording artists, best-selling authors, and leaders in the tech, finance, creative and music industries.

Her book ‘Burnt Out: the exhausted person’s six-step guide to thriving in a fast-paced world’ was published in April 2021 and has been translated into multiple languages.

She is creator of the Audible Series The Career Change Coach and the Project You journals.

Selina and her work have been featured in the Telegraph, Independent, Sunday Times Style magazine, Red, Psychologies, Stylist, Grazia, Metro, BBC and many more.

She lives in London with her husband and their 8 year old son.

About Selina

My Favorite Things

Fun with my girlfriends - trips away where we remember who we are, away from to-do lists and responsibilities

my happy place!

The Sea! It's where I get my guidance and find my peace.

Making my dreams come true, like quitting my life in London at 31, to travel the UK, living and working from a bright yellow campervan named Beryl.

My Favorite Things

Finding joy in the simple pleasures. Sunny days. Cups of tea in paddling pools. Laughter with those I love. 

Writing - whether it's journalling my thoughts, plotting how to make my dreams come true or writing my next book.

my peaceful pleasure

Adventures with my boys. Kayaking. Paddle boarding. Sailing. Camping out in the back garden.

“Working with Selina has been life changing!
I cannot recommend her enough. ”


so they say:


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Where the magic happens!